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Apple may not know it, iPhone 5 Reviews but it has a lot to prove with the iPhone 5. Though it created the modern smartphone market with the original iPhone five years ago, the last year has seen its lead diminish. Serious competitors have begun nipping at its toes, all running Android, an operating system developed, updated, and distributed for free by Google.iPhones continue to fly off shelves, iPhone 5 Reviews but the vast majority of smartphones sold now run Android. It has become the Windows of the smartphone era. If you’re not buying an iPhone for any reason, chances are you’re going to get an Android phone. Companies like HTC, Motorola, LG, and Samsung constantly iterate on their designs, pumping out new phones three or four times a year, and Google itself releases two major updates to Android every year.This year, half a dozen strong Android phones challenge the iPhone, and Samsung has gained so much popularity that it has done the impossible and made its newest phones, the Galaxy Note 2 and Galaxy S3 available on all carriers. In the face of escalating competition, Apple seems unfazed, and is sticking to its strategy of releasing only one new phone accompanied by one OS update each year. iPhone 5 Reviews That places a lot of pressure on the iPhone 5. Every iPhone has set standards for its release year. Google and its manufacturing partners have turned on the heat.Apple dragged the entire smartphone world forward in 2010 with theintroduction of its Retina high-res displays, but the iPhone 5 represents more of an evolution than a revolution here. Apple has simply added to the resolution of the screen to compensate for its extra length, leaving pixel density at 326ppi and the ultra-sharp look we know and love intact. This is still a Retina display.In terms of image quality, not much has changed, which is a good thing as far as we’re concerned. If anything, images look a little warmer, but that could also be a slight tweak to iOS. iPhone 5 Reviews The bigger change might actually be that the touch sensors are now integrated into the glass, rather than under it. Besides making the pixels seem “closer” to the surface you touch, it eliminates the tiny grid you could see looking at the iPhone 4 and 4S screen off-axis in the right light.